Toward an Integrative Conceptualization of Maladaptive Consumer Behavior.

Clithero J, Hsu M, & Karmarkar U. Journal of the Association for Consumer Research,. In Press.

Augmenting frontal dopamine tone enhances maintenance over gating processes in working memory.

Furman D, Zhang Z, Chatham C, Good M, Badre D, Hsu M & Kayser A. Journal of Cognitive Neuroscience. 2020.

A hierarchical Bayesian implementation of the experience-weighted attraction model.

Zhang Z, Chandra S, Kayser A, Hsu M & Warren JL Computational Psychiatry. 2020.

Divergence and Convergence in Scarf Cycle Environments: Experiments and Predictability in the Dynamics of General Equilibrium Systems.

Gillen B, Hirota M, Hsu M, Plott C, & Rogers B. Economic Theory. 2020.


Information insensitivity during intertemporal choice in dementia reflects dorsomedial prefrontal atrophy

Beagle A, Zahir A, Borzello M, Kayser A, Hsu M, Miller BL, Kramer J & Chiong W. Cortex. 2019.

Common Neural Code for Reward and Information Value

Data DownloadKobayashi K & Hsu M. Proceedings of the National Academy of Sciences. 2019.

Patients with basal ganglia damage show preserved learning in an economic game

Data DownloadZhu L, Jiang Y, Scabini D, Knight RT, & Hsu M. Nature Communications. 2019.


Age-related variability in decision-making: Insights from neurochemistry

DownloadBerry A, Jagust W, & Hsu M. Cognitive, Affective, & Behavioral Neuroscience. 2018.

Individual differences in dopamine are associated with reward discounting in clinical groups but not in healthy adults

DownloadCastrellon J, Seaman K, Crawford J, Young J, Smith C, Dang L, Hsu M, Cowan R, Zald D, & Samanez-Larkin G. Journal of Neuroscience. 2018.

Predicting human behavior toward members of different social groups

Data DownloadJenkins AC, Karashchuk P, Zhu L & Hsu M. Proceedings of the National Academy of Sciences. 2018.

Encoding of multiple reward-related computations in transient and sustained high-frequency activity in human OFC

“Data” DownloadSaez, I, Lin J, Stolk A, Chang E, Parvizi J, Schalk G, Knight RT & Hsu M. Current Biology 2018.

Distinguishing neural correlates of context-dependent advantageous and disadvantageous inequity aversion

“Data” DownloadGao XX, Yu HB, Saez I, Blue PR, Zhu L, Hsu M & Zhou XL. Proceedings of the National Academy of Sciences, 2018.

Subjective Value Representations during Effort, Probability, and Time Discounting across Adulthood

“Data” DownloadSeaman K, Brooks N, Karrer T, Castrellon J, Perkins S, Dang L, Hsu M, Zald D & Samanez-Larkin G. Social Cognitive & Affective Neuroscience, 2018.

Viewing sexual images is associated with reduced physiological arousal response to gambling loss

DownloadLui M & Hsu M. PLOS One, 2018.


Neural mechanisms of updating under reducible and irreducible uncertainty

SOM DownloadKobayashi K & Hsu M. Journal of Neuroscience, 2017.

Dissociable contributions of imagination and willpower to the malleability of human patience

DownloadJenkins A & Hsu M. Psychological Science, 2017.

Over-representation of extreme events in decision-making reflects rational use of cognitive resources

DownloadLieder F, Griffiths T & Hsu M. Psychological Review, 2017.

Neuromarketing: Inside the mind of the consumer

DownloadHsu M. California Management Review, 2017.

Customer-Based Brand Equity: Insights from Consumer Neuroscience

DownloadHsu M. In Moran Cerf, Manuel Garcia, eds. Consumer Neuroscience, MIT Press, 2017.


Delay discounting, genetic sensitivity, and leukocyte telomere length

DownloadYim OS, Zhang X, Shalev I, Monakhov M, Zhong S, Hsu M, Chew SH, Lai PS & Ebstein RP. Proceedings of the National Academy of Sciences, 2016.

Cognitive neuroscience of honesty and deception: A signaling framework

DownloadJenkins A, Zhu L & Hsu M. Current Opinions in Behavioral Sciences, 2016.

Computational Substrates of Social Norm Enforcement by Unaffected Third Parties

DownloadZhong S, Chark R, Hsu M & Chew SH. NeuroImage, 2016.

Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis

DownloadKitayama S, King A, Hsu M & Liberzon I. Current Opinion in Psychology, 2016.

Adult age differences in decision making across domains: Increased discounting of social and health-related rewards

DownloadSeaman K, Gorlick M, Vekaria K, Hsu M, Zald D & Samanez-Larkin G. Psychology and Aging, 2016.

From Laboratory to Clinic and Back: Connecting Neuroeconomic and Clinical Measures of Decision-Making Dysfunctions

DownloadHsu M & Chiong W. In Michael Diefenbach, Deborah Bowen, and Suzanne M. Miller, eds. Handbook of Health Decision Science. Springer, 2016.


Dopamine Modulates Egalitarian Behavior In Humans

SOM DownloadSaez I, Zhu L, Set E, Kayser A & Hsu M. Current Biology, 2015.

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

SOM DownloadChen YP, Nelson L & Hsu M. Journal of Marketing Research, 2015.

Neuroeconomic dissociation of semantic dementia and behavioral variant frontotemporal dementia

DownloadChiong W, Wood K, Beagle A, Hsu M, Kayser A, Miller B & Kramer J. Brain, 2015.

The Neuroscience of consumer choice

DownloadHsu M & Yoon C. Current Opinions in Behavioral Sciences, 2015.

Character studies

DownloadHsu M & Jenkins A. Nature Neuroscience, 2015.


DownloadHsu M & Preuschoff K. in Arthur W. Toga, ed. Brain Mapping: An Encyclopedic Reference, Academic Press, 2015.


Damage To Dorsolateral Prefrontal Cortex Affects Tradeoffs Between Honesty And Self-Interest

SOM DownloadZhu L, Jenkins A, Set E, Scabini D, Knight RT, Chiu PH, King-Casas B & Hsu M. Nature Neuroscience, 2014.
[Experiment Instructions]

Dissociable Contribution Of Prefrontal And Striatal Dopaminergic Genes To Learning In Economic Games

SOM DownloadSet E, Saez I, Zhu L, Houser D, Myung N, Zhong SF, Ebstein R, Chew SH & Hsu M (2014) Proceedings of the National Academy of Sciences, 2014.

From Genes to Behavior: Placing Cognitive Models in the Context of Biological Pathways

DownloadSaez I, Set E & Hsu M. Frontiers in Neuroscience, 2014.

Commentary on Ambiguous Decisions in the Human Brain

DownloadHsu M & Zhu L. In Tom Zentall and Phil Crowley, eds. Comparative Decision Making, 2015.

Behavioral variant frontotemporal dementia patients do not succumb to the Allais paradox

DownloadBertoux M, Cova F, Pessiglione M, Hsu M, Dubois B & Bourgeois-Gironde S. Frontiers in Neuroscience, 2014.

Advancing Consumer Neuroscience

DownloadSmidts A, Hsu M, Sanfey A, Boksem M, Ebstein R, Huettel S, Kable J, Karmarkar U, Kitayama S, Knutson B, Liberzon I, Lohrenz T, Stallen M & Yoon C. Marketing Letters, 2014.

Dopamine in Social Valuation: A Genetic and Pharmacological Study

Kayser A, Saez I & Hsu M. Neurology, 2014.


Neuroeconomic Measures of Social Decision-Making Across the Lifespan

DownloadZhu L, Walsh D & Hsu M. Frontiers in Neuroscience, 2013.

Learning in Games: Neural computations underlying strategic learning

DownloadHsu M & Zhu L. Louvain Economic Review, 2013.

Decision making under uncertainty

DownloadPreuschoff K, Mohr P &Hsu M. Frontiers in Neuroscience, 2013.

Financial Errors in Dementia: Testing A Neuroeconomic Conceptual Framework

DownloadChiong W, Hsu M, Wudka D, Miller B & Rosen H. NeuroCase, 2013.


Dissociable neural representations of reinforcement and belief prediction errors underlie strategic learning

DownloadZhu, L, Mathewson K & Hsu M. Proceedings of the National Academy of Sciences, 2012.

Neuromarketing: Mere Bundles of Mental States?

DownloadHsu M. Peer Sphere: The CMO Council Journal, 2012.

Empirical Examination of Behavioral Models of Managerial Decision-Making

DownloadAmaldoss W, Brown A, Chen Y, Cui T, Galasso A, Ho TH, Hossain T, Hsu M, Lim N, Xiao M & Yan B. Marketing Letters, 2012.

Preface to Investing and the Irrational Mind

DownloadHsu M. Preface to Investing and the Irrational Mind by Robert Koppel, McGraw-Hill, 2011.


Incorporating Action Unit Co-movement in Classification of Dynamic Facial Expressions Using LASSO

Rastad M, Zhu L, Koenker R, Spencer-Smith J & Hsu M. International Conference on Pattern Recognition, 2010.

Neural Response to Anticipated Reward under Risk is Nonlinear in Probabilities

DownloadHsu M, Krajbich I, Zhao C & Camerer C. Journal of Neuroscience, 2009.

Reappraising Loss Aversion: Manipulating Choices With Emotion Regulation Strategies

DownloadSokol-Hessner P, Hsu M, Curley N, Delgado M, Camerer C & Phelps E. Proceedings of the National Academy of Sciences, 2009.

The Wick in the Candle of Learning: Epistemic Curiosity Activates Reward Circuitry and Enhances Memory

DownloadKang MJ, Hsu M, Krajbich I, Loewenstein G, McClure S, Wang J & Camerer CF. Psychological Science, 2009.

Review of Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling

DownloadHsu M. Journal of Economic Literature, 2009.


The Right and the Good: Distributive Justice and Neural Encoding of Equity and Efficiency

DownloadHsu M, Anen C & Quartz S. Science, 2008.

Explicit Neural Signals Reflecting Reward Uncertainty

DownloadSchultz W, Preuschoff K, Camerer C, Hsu M, Fiorillo C, Tobler P & Bossaerts P. Philosophical Transactions of the Royal Society B, 2008.

The Neurobiological Foundations of Valuation in Human Decision Making under Uncertainty

DownloadBossaerts P, Preuschoff K & Hsu M. In Paul Glimcher, Colin Camerer, Ernst Fehr, and Russell Poldrack, eds. Neuroeconomics: Decision Making and the Brain. Amsterdam, Elsevier, 2008.

The Neuroeconomics of Decision-Making in the Aging Brain: The Example of Long-Term Care

DownloadHsu M, Lin HT & McNamara P. In Kevin McCabe and Daniel Houser, eds. Advances in Health Economics and Health Services Research, 2008.


Neuroeconomics: Illustrated by fMRI and Lesion-Patient Evidence of Ambiguity-Aversion

Download Camerer C, Bhatt M & Hsu M. In Bruno Frey and Alois Stutzer, eds. Economics and Psychology: a Promising New Cross-Disciplinary Field. Cambridge, MIT Press, 2007.

Neural Systems Responding to Degrees of Uncertainty In Human Decision Making

Download Hsu M, Bhatt M, Adolphs R, Tranel D & Camerer CF. Science, 2005.