📘 Popular Writing
Publications

Neuromarketing: Mere Bundles of Mental States?

DownloadHsu M. Peer Sphere: The CMO Council Journal, 2012.

Preface to Investing and the Irrational Mind

DownloadHsu M. Preface to Investing and the Irrational Mind by Robert Koppel, McGraw-Hill, 2011.

Review of Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling

DownloadHsu M. Journal of Economic Literature, 2009.

Publications