🏷 Neuromarketing
Publications

Neuromarketing: Inside the mind of the consumer

DownloadHsu M. California Management Review, 2017.

Customer-Based Brand Equity: Insights from Consumer Neuroscience

DownloadHsu M. In Moran Cerf, Manuel Garcia, eds. Consumer Neuroscience, MIT Press, 2017.

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

SOMDownloadChen YP, Nelson L & Hsu M. Journal of Marketing Research, 2015.

The Neuroscience of consumer choice

DownloadHsu M & Yoon C. Current Opinions in Behavioral Sciences, 2015.

Advancing Consumer Neuroscience

DownloadSmidts A, Hsu M, Sanfey A, Boksem M, Ebstein R, Huettel S, Kable J, Karmarkar U, Kitayama S, Knutson B, Liberzon I, Lohrenz T, Stallen M & Yoon C. Marketing Letters, 2014.

Neuromarketing: Mere Bundles of Mental States?

DownloadHsu M. Peer Sphere: The CMO Council Journal, 2012.

Empirical Examination of Behavioral Models of Managerial Decision-Making

DownloadAmaldoss W, Brown A, Chen Y, Cui T, Galasso A, Ho TH, Hossain T, Hsu M, Lim N, Xiao M & Yan B. Marketing Letters, 2012.

Publications