📘 Book Chapter
Publications

Customer-Based Brand Equity: Insights from Consumer Neuroscience

DownloadHsu M. In Moran Cerf, Manuel Garcia, eds. Consumer Neuroscience, MIT Press, 2017.

From Laboratory to Clinic and Back: Connecting Neuroeconomic and Clinical Measures of Decision-Making Dysfunctions

DownloadHsu M & Chiong W. In Michael Diefenbach, Deborah Bowen, and Suzanne M. Miller, eds. Handbook of Health Decision Science. Springer, 2016.

Uncertainty

DownloadHsu M & Preuschoff K. in Arthur W. Toga, ed. Brain Mapping: An Encyclopedic Reference, Academic Press, 2015.

Commentary on Ambiguous Decisions in the Human Brain

DownloadHsu M & Zhu L. In Tom Zentall and Phil Crowley, eds. Comparative Decision Making, 2015.

Learning in Games: Neural computations underlying strategic learning

DownloadHsu M & Zhu L. Louvain Economic Review, 2013.

The Neurobiological Foundations of Valuation in Human Decision Making under Uncertainty

DownloadBossaerts P, Preuschoff K & Hsu M. In Paul Glimcher, Colin Camerer, Ernst Fehr, and Russell Poldrack, eds. Neuroeconomics: Decision Making and the Brain. Amsterdam, Elsevier, 2008.

The Neuroeconomics of Decision-Making in the Aging Brain: The Example of Long-Term Care

DownloadHsu M, Lin HT & McNamara P. In Kevin McCabe and Daniel Houser, eds. Advances in Health Economics and Health Services Research, 2008.

Neuroeconomics: Illustrated by fMRI and Lesion-Patient Evidence of Ambiguity-Aversion

DownloadCamerer C, Bhatt M & Hsu M. In Bruno Frey and Alois Stutzer, eds. Economics and Psychology: a Promising New Cross-Disciplinary Field. Cambridge, MIT Press, 2007.

Publications