Site logo
  • Home
    • News
  • Publications
    • Software
  • People
    • Alumni
    • Gallery
  • Press
  • Links
📘 Popular Writing
Publications

Neuromarketing: Mere Bundles of Mental States?

DownloadHsu M. Peer Sphere: The CMO Council Journal, 2012.

🏷 Neuromarketing 📘 Popular Writing

Preface to Investing and the Irrational Mind

DownloadHsu M. Preface to Investing and the Irrational Mind by Robert Koppel, McGraw-Hill, 2011.

🏷 Risk & Uncertainty 📘 Popular Writing

Review of Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling

DownloadHsu M. Journal of Economic Literature, 2009.

🏷 Risk & Uncertainty 📘 Popular Writing

Publications
  • ⚙️ Behavioral
  • ⚙️ ECoG
  • ⚙️ fMRI
  • ⚙️ Genetics
  • ⚙️ Lesion
  • ⚙️ PET
  • ⚙️ Pharmacology
  • ⚙️ Psychophysiology
  • 🏷 Learning
  • 🏷 Neuromarketing
  • 🏷 Risk & Uncertainty
  • 🏷 Social Decision-Making
  • 🏷 Time Discounting
  • 🏷 Translational Research
  • 📘 Book Chapter
  • 📘 Popular Writing
  • 📘 Review
RSS Feed