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Ming Hsu
Associate Professor of Marketing
Research Areas: neuro­economics, consumer neuroscience, behavioral economics
[Curriculum Vitae][Faculty Page]

Postdoctoral Researchers

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Adrianna (Anna) Jenkins: Anna investigates how individuals reason about what is unknown or uncertain, including inferences about others' mental states (theory-of-mind or mentalizing) and predictions about the future (prospection). More generally, Anna is interested in the degree to which human social reasoning relies on processes unique to humans and specialized for social cognition versus on more common, general-purpose mechanisms. Anna received her B.A. from Dartmouth College in 2005 and her Ph.D. from Harvard University in 2012.
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Ignacio Saez: I am interested in the biological substrates of decision-making. The ability to choose between competing courses of action is essential for survival. Therefore, it engages multiple brain areas and has been subject to intense evolutionary refinement. I employ diverse techniques to study how the brain computes value, makes a choice and learns from past experience, from functional neuroimaging to intracranial voltammetry in humans.
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Zhihao Zhang: Zhihao is primarily interested in applying insights and methodologies from neuroeconomics to understand marketing and consumer behavior. In particular, he aims at elucidating the cognitive and neurobiological mechanisms by which memories about different aspects of past experiences (e.g. of products, services, or social interactions) shape future decisions. Meanwhile, Zhihao also collaborates with Dr. Andrew Kayser at Department of Neurology, UCSF to study molecular influences on strategic reasoning in humans. Zhihao received his B.S. from Tsinghua University in 2010 and his Ph.D. from Yale University in 2016.

Graduate Students

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Kenji Kobayashi: Kenji Kobayashi is a PhD candidate in Helen Wills Neuroscience Institute. He is interested in neural mechanisms of model-based decision-making in human. Current research topics include how to evaluate importance of information from the environment, how to incorporate it into our belief, and how to produce adaptive behavior based on it. He received his B.S. and M.S. degrees from the University of Tokyo, Japan.
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Eric Set: Eric is an PhD candidate in the Department of Economics at the University of Illinois at Urbana-Champaign. He is interested in the neural and genetic basis of economic decision-making. Current research topics include applying genetic pathway analysis to strategic learning, and imaging genetics.
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Nick Angelides: Nick is a PhD student in the Cognitive Neuroscience group in Psychology. He is interested in the intersection of social and economic decision-making. His research aims to characterize the neural mechanisms underlying competitive and cooperative behavior using machine learning pattern classification methods, and modulating dopamine systems using pharmacological tools. Nick received his B.A. from Rutgers University and M.St. from the University of Oxford.

Visiting Students

Thomas Dolman (University of Amsterdam)

Undergraduate Students

Pierre Karashchuk
Rachel Lee
Michael J. Nguyen-Mason
Leena Sanka
Daniel Wong