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Ming Hsu
Associate Professor of Marketing
Research Areas: neuro­economics, consumer neuroscience, behavioral economics
[Curriculum Vitae][Faculty Page]

Postdoctoral Researchers

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Adrianna (Anna) Jenkins: Anna investigates how individuals reason about what is unknown or uncertain, including inferences about others' mental states (theory-of-mind or mentalizing) and predictions about the future (prospection). More generally, Anna is interested in the degree to which human social reasoning relies on processes unique to humans and specialized for social cognition versus on more common, general-purpose mechanisms. Anna received her B.A. from Dartmouth College in 2005 and her Ph.D. from Harvard University in 2012.
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Ignacio Saez: I am interested in the biological substrates of decision-making. The ability to choose between competing courses of action is essential for survival. Therefore, it engages multiple brain areas and has been subject to intense evolutionary refinement. I employ diverse techniques to study how the brain computes value, makes a choice and learns from past experience, from functional neuroimaging to intracranial voltammetry in humans.
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Zhihao Zhang: Zhihao is primarily interested in applying insights and methodologies from neuroeconomics to understand marketing and consumer behavior. In particular, he aims at elucidating the cognitive and neurobiological mechanisms by which memories about different aspects of past experiences (e.g. of products, services, or social interactions) shape future decisions. Meanwhile, Zhihao also collaborates with Dr. Andrew Kayser at Department of Neurology, UCSF to study molecular influences on strategic reasoning in humans. Zhihao received his B.S. from Tsinghua University in 2010 and his Ph.D. from Yale University in 2016.
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Gil Sharvit: My primary interest is to better understand human social interactions. By looking into decisions with social context, I examine different factors that are critical to the individual's choice behavior. These include motivations, the anticipation of outcomes, choice valuation and selection, and response to outcomes. In particular, I'm fascinated to know what are the underlying cognitive mechanisms of disclosure behavior, whether the human brain encodes for a dedicated value in those situations, and how can learn to avoid bad decisions (e.g. regretful exposure) when we exchange information with others. I have a Master (Ludwig Maximilian University of Munich) and a Ph.D. (University of Geneva) degrees in Neuroscience. I am supported by generous funding from Swiss National Fund.

Graduate Students

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Kenji Kobayashi: Kenji Kobayashi is a PhD candidate in Helen Wills Neuroscience Institute. He is interested in neural mechanisms of model-based decision-making in human. Current research topics include how to evaluate importance of information from the environment, how to incorporate it into our belief, and how to produce adaptive behavior based on it. He received his B.S. and M.S. degrees from the University of Tokyo, Japan.
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Eric Set: Eric is an PhD candidate in the Department of Economics at the University of Illinois at Urbana-Champaign. He is interested in the neural and genetic basis of economic decision-making. Current research topics include applying genetic pathway analysis to strategic learning, and imaging genetics.
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Nick Angelides: Nick is a PhD student in the Cognitive Neuroscience group in Psychology. He is interested in the intersection of social and economic decision-making. His research aims to characterize the neural mechanisms underlying competitive and cooperative behavior using machine learning pattern classification methods, and modulating dopamine systems using pharmacological tools. Nick received his B.A. from Rutgers University and M.St. from the University of Oxford.


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Thomas Dolman (University of Amsterdam): I am a visiting student from the Netherlands researching human decision making based on stereotypes. During my stay, I will use a psychophysical approach to data gathering and a computational approach to making predictions on social perception integration. I received my Bachelors from the University of Amsterdam and am currently a Masters student there.


Pierre Karashchuk
Rachel Lee

Undergraduate Students

Ekaterina Goncharova
Taylor Hattersley
Edison Huang
Michael J. Nguyen-Mason
Leena Sanka
Pranav Sharma
Daniel Wong
Allan Wu