´┐╝The goal of our research group is to under­stand the behav­ioral and neural basis of eco­nomic and consumer decision-​making. These are the inter­dis­ci­pli­nary re­search areas of neu­roe­co­nom­ics and consu­mer neuro­science. These ques­tions allow us to bring a vari­ety of models and meth­ods, includ­ing non-​expected util­ity theory, behav­ioral and psy­cho­log­i­cal game theory, lab and field exper­i­ments, as well as neu­roimag­ing, neu­ropsy­cho­log­i­cal, and phys­i­o­log­i­cal data.

We are headed by Professor Ming Hsu at the Haas School of Business at the Uni­ver­sity of California, Berkeley. Our cur­rent research projects include decision-​making under risk and ambi­gu­ity, moral decision-​making, mod­el­ing and quan­ti­fy­ing facial expres­sions of emo­tions in games, as well as trans­la­tional research includ­ing indi­vid­u­als with brain lesions, var­i­ous psy­chopatholo­gies, and aging.

We are supported by funding from the National Institute of Mental Health and the Hellman Family Foundation.