￼The goal of our research group is to understand the behavioral and neural basis of economic and consumer decision-making. These are the interdisciplinary research areas of neuroeconomics and consumer neuroscience. These questions allow us to bring a variety of models and methods, including non-expected utility theory, behavioral and psychological game theory, lab and field experiments, as well as neuroimaging, neuropsychological, and physiological data.
We are headed by Professor Ming Hsu at theHaas School of Business at the University of California, Berkeley. Our current research projects include decision-making under risk and ambiguity, moral decision-making, modeling and quantifying facial expressions of emotions in games, as well as translational research including individuals with brain lesions, various psychopathologies, and aging.
We are supported by funding from theNational Institute of Mental Health and the Hellman Family Foundation.