Lieder, Falk, Thomas Griffiths, and Ming Hsu. “Over-representation of extreme events in decision-making reflects rational use of cognitive resources”. Psychological Review. 2017. [PDF]

Hsu, Ming. “Neuromarketing: Inside the mind of the consumer.” California Management Review. 59:4, 5-22, 2017. [PDF]

Kobayashi, Kenji, and Ming Hsu. “Neural mechanisms of updating under reducible and irreducible uncertainty”. Journal of Neuroscience. 37: 6972-6982, 2017. [PDF] [Supplementary Materials]

Jenkins, Adrianna, and Ming Hsu. “Dissociable contributions of imagination and willpower to the malleability of human patience.” Psychological Science. 28: 894-906, 2017. [PDF]

Jenkins, Adrianna, Lusha Zhu, and Ming Hsu. Cognitive neuroscience of honesty and deception: A signaling framework. Current Opinions in Behavioral Sciences. 11:130-137, 2016. [PDF]

Seaman, Kendra, Marissa Gorlick, Kruti Vekaria, Ming Hsu, David Zald, Gregory Samanez-Larkin. Adult age differences in decision making across domains: Increased discounting of social and health-related rewards. Psychology and Aging. 31: 737-746, 2016. [PDF]

Yim, Onn-Siong, Xing Zhang, Idan Shalev, Mikhail Monakhov, Songfa Zhong, Ming Hsu, Soo Hong Chew, Poh San Lai, and Richard P. Ebstein. Delay discounting, genetic sensitivity, and leukocyte telomere length. Proceedings of the National Academy of Sciences, 113: 2780-2785, 2016. [PDF]

Zhong, Songfa, Robin Chark, Ming Hsu, and Soo Hong Chew. Computational Substrates of Social Norm Enforcement by Unaffected Third Parties. NeuroImage, 129: 95-104, 2016. [PDF]

Kitayama, Shinobu, Anthony King, Ming Hsu, and Israel Liberzon. Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis. Current Opinion in Psychology, 8: 167–174, 2016. [PDF]

Chiong, Winston, Kristie Wood, Alexander Beagle, Ming Hsu, Andrew Kayser, Bruce Miller, and Joel Kramer. Neuroeconomic dissociation of semantic dementia and behavioral variant frontotemporal dementia. Brain, 2015. [PDF]

Hsu, Ming and Carolyn Yoon. The Neuroscience of Consumer Choice. Current Opinions in Behavioral Sciences, 5: 116–121, 2015. [PDF]

Hsu, Ming and Adrianna Jenkins. Character Studies. Nature Neuroscience, 18: 1198-1199, 2015. [PDF]

Chen, Yu-Ping, Leif Nelson, and Ming Hsu. From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain. Journal of Marketing Research, 52: 453-466, 2015. [PDF] [Supplementary Materials]

Lieder, Falk, Ming Hsu, and Thomas Griffiths. Utility-weighted sampling in decisions from experience. Proceedings of the 2nd Multidisciplinary Conference on Reinforcement Learning and Decision Making. July, 2015. [PDF]

Saez, Ignacio, Lusha Zhu, Eric Set, Andrew Kayser, and Ming Hsu. Dopamine Modulates Egalitarian Behavior In Humans. Current Biology, 25: 91-919, 2015. [PDF] [Experiment Instructions]

Saez, Ignacio, Eric Set, and Ming Hsu. From Genes to Behavior: Placing Cognitive Models in the Context of Biological Pathways. Frontiers in Neuroscience, 2014. [PDF]

Zhu, Lusha, Adrianna Jenkins, Eric Set, Donatella Scabini, Robert Knight, Pearl H. Chiu, Brooks King-Casas, and Ming Hsu. Damage To Dorsolateral Prefrontal Cortex Affects Tradeoffs Between Honesty And Self-Interest. Nature Neuroscience, 17: 1319-1321, 2014. [PDF] [Experiment Instructions]

Lieder, Falk, Ming Hsu, and Thomas Griffiths. The high availability of extreme events serves resource-rational decision-making. Proceedings of the 36th Annual Conference of the Cognitive Science Society, 2014. [PDF]

Bertoux, Maxime, Florian Cova, Mathias Pessiglione, Ming Hsu, Bruno Dubois, and Sacha Bourgeois-Gironde. Behavioral variant frontotemporal dementia patients do not succumb to the Allais paradox. Frontiers in Neuroscience, 2014. [PDF]

Set, Eric, Ignacio Saez, Lusha Zhu, Daniel Houser, Noah Myung, Songfa Zhong, Richard Ebstein, Soohong Chew, and Ming Hsu. Dissociable Contribution Of Prefrontal And Striatal Dopaminergic Genes To Learning In Economic Games. Proceedings of the National Academy of Sciences, 111: 9615-9620, 2014. [PDF] [Software]

Smidts, Ale, Ming Hsu, Alan Sanfey, Maarten Boksem, Richard Ebstein, Scott Huettel, Joe Kable, Uma Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. Advancing Consumer Neuroscience. Marketing Letters. 2014. [PDF]

Kayser, Andrew, Ignacio Saez, and Ming Hsu. Dopamine in Social Valuation: A Genetic and Pharmacological Study. Neurology 82: 10-supplement, 2014.

Chiong, Winston, Ming Hsu, Daniel Wudka, Bruce Miller, and Howard Rosen, Financial Errors in Dementia: Testing A Neuroeconomic Conceptual Framework. NeuroCase, 2013. [PDF].

Preuschoff, Kerstin, Peter Mohr, and Ming Hsu, Decision making under uncertainty. Frontiers in Neuroscience 7:218. [PDF]

Zhu, Lusha, Daniel Walsh, and Ming Hsu. Neuroeconomic Measures of Social Decision-Making Across the Lifespan. Frontiers in Neuro​science, 6:128. [PDF]

Hsu, Ming and Lusha Zhu. Learning in Games: Neural computations underlying strategic learning. Louvain Economic Review, 78: 47-72, 2012. [PDF]

Zhu, Lusha, Kyle Mathewson, and Ming Hsu. Dissociable neural representations of reinforcement and belief prediction errors underlie strategic learning. Proceedings of the National Academy of Sciences, 109: 1419–1424, 2012. [PDF]

Amaldoss, Wilfred, Alexander Brown, Yan Chen, Tony Cui, Alberto Galasso, Teck-Hua Ho, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yan (order alphabetical). Empirical Examination of Behavioral Models of Managerial Decision-Making. Marketing Letters, 23: 405-421, 2012. [PDF]

Rastad, Mahdi, Lusha Zhu, Roger Koenker, Jesse Spencer-Smith, and Ming Hsu. “Incorporating Action Unit Co-movement in Classification of Dynamic Facial Expressions Using LASSO.” International Conference on Pattern Recognition, 2010.

Sokol-Hessner, Peter, Ming Hsu, Nina Curley, Mauricio Delgado, Colin Camerer, and Elizabeth Phelps. Reappraising Loss Aversion: Manipulating Choices With Emotion Regulation Strategies. Proceedings of the National Academy of Sciences, 106: 5035-5040, 2009. [PDF]

Hsu, Ming, Ian Krajbich, Chen Zhao, and Colin Camerer. Neural Response to Anticipated Reward under Risk is Nonlinear in Probabilities. Journal of Neuroscience 29: 2231-2237, 2009. [PDF]

Kang, Min-Jeong, Ming Hsu, Ian Krajbich, George Loewenstein, Samuel McClure, Joseph Wang, and Colin Camerer. The Wick in the Candle of Learning: Epistemic Curiosity Activates Reward Circuitry and Enhances Memory. Psychological Science, 20: 963-973, 2009. [PDF]

Hsu, Ming, Cedric Anen, and Steven Quartz. The Right and the Good: Distributive Justice and Neural Encoding of Equity and Efficiency. Science 320: 1092-1095, 2008. [PDF]

Schultz, Wolfram, Kerstin Preuschoff, Colin Camerer, Ming Hsu, Christopher Fiorillo, Philippe Tobler, and Peter Bossaerts. Explicit Neural Signals Reflecting Reward Uncertainty. Philosophical Transactions of the Royal Society B 363: 3801-3811, 2008. [PDF]

Hsu, Ming, Meghana Bhatt, Ralph Adolphs, Daniel Tranel, and Colin Camerer. Neural Systems Responding to Degrees of Uncertainty In Human Decision Making. Science 310: 1624-1625, 2005. [PDF]
Hsu, Ming. Customer-Based Brand Equity: Insights from Consumer Neuroscience. In Moran Cerf, Manuel Garcia, eds. (2017) Consumer Neuroscience. MIT Press. [PDF]

Hsu, Ming and Winston Chiong. From Laboratory to Clinic and Back: Connecting Neuroeconomic and Clinical Measures of Decision-Making Dysfunctions. in Michael Diefenbach, Deborah Bowen, and Suzanne M. Miller, eds. (2016) Handbook of Health Decision Science. Springer. [PDF]

Hsu, Ming and Kerstin Preuschoff. Uncertainty, in Arthur W. Toga, ed. Brain Mapping: An Encyclopedic Reference, Academic Press, 2015. [PDF]

Hsu, Ming and Lusha Zhu. Commentary on Ambiguous Decisions in the Human Brain, In Tom Zentall and Phil Crowley, eds. Comparative Decision Making. [PDF]

Hsu, Ming, Hung-Tai Lin, and Paul McNamara. The Neuroeconomics of Decision-Making in the Aging Brain: The Example of Long-Term Care, in Kevin McCabe and Daniel Houser, eds. (2008) Advances in Health Economics and Health Services Research. [PDF]

Bossaerts, Peter, Kerstin Preuschoff, and Ming Hsu. The Neurobiological Foundations of Valuation in Human Decision Making under Uncertainty, in Paul Glimcher, Colin Camerer, Ernst Fehr, and Russell Poldrack, eds. (2008) Neuroeconomics: Decision Making and the Brain. Amsterdam, Elsevier. [PDF]

Camerer, Colin, Meghana, Bhatt, and Ming Hsu. Neuroeconomics: Illustrated by fMRI and Lesion-Patient Evidence of Ambiguity-Aversion, in Bruno Frey and Alois Stutzer, eds. (2007) Economics and Psychology: a Promising New Cross-Disciplinary Field. Cambridge, MIT Press. [PDF]

Popular Writing

Hsu, Ming. Neuromarketing: Mere Bundles of Mental States? Peer Sphere: The CMO Council Journal, 2: 36–37, 2012. [PDF]

Hsu, Ming. Preface to Investing and the Irrational Mind by Robert Koppel, McGraw-Hill, 2011. [PDF]

Hsu, Ming. Review of Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling, Journal of Economic Literature, XLVII: 1135-1136, 2009. [PDF]